#HerStyleTheory: Simply Audree Kate


April 10, 2018

The blogging community can feel so huge sometimes, and finding someone who is down to earth and real about the struggles, trials and tribulations is hard to come by. Lisa met Audree Kate through a mutual friend and it’s not hard to see why they hit it off right away. Not only is her personal style so fresh & absolutely swoon worthy, but we admire the fact that Audree has so openly shared & condensed all that she’s learned throughout her experience as a blogger, editor & stylist to help those interested in pursuing a career in the fashion world.

#HST Audree Kate

Photo by Ashley Gallerani Photography


Hey there!

My name is Audree Kate and I’m a NYC-based fashion stylist, freelance fashion
editor, industry consultant and I manage a fashion, lifestyle blog, Simply Audree Kate. I am
originally from Arizona and moved to NYC a few years ago to pursue a career in the fashion
industry. I started my career working in print magazines and in 2016, I decided to leave and take
the plunge into freelance work. It was a scary jump but now I blog full-time, I am the freelance
fashion editor for StyleCaster.com and I style for various brands, publications and personal
clients. I have had the opportunity to work with incredible brands including: Marc Jacobs, Alice + Olivia, Glamour, J.Crew and Redbook.

#HST Audree Kate

Photo by Laurel Creative

In 2017 I launched a college workshop series called “Building a Personal Brand + Resume
and visited a variety of schools including: UC Davis, Arizona State University and Fashion
Institute of Technology. In conjunction to the workshops, I recently published an eBook,
‘Fashion Fundamentals: Internships, Networking and Social Media’.

The workshop and eBook is to help students break into the fashion industry and learn how to stand out in a saturated and competitive job market. I wanted to provide these resources for students because I didn’t have any formal fashion education or experience before moving to New York, and I want to help guide them in the first couple years of their career.

My career journey has been non-traditional—I have taken some un-calculated risks,
experienced exciting successes, and devastating lows, but through all of this, I have discovered
what truly makes me happy and how I can style my life in such a way.

 

#HST Audree Kate

Photo by Ashley Gallerani Photography

I have always been a ‘yes’ person—I easily overextend myself, double book my calendar and
try to be in 10 places at once. While being a hustler and ‘yes’ person definitely helped me
launch my freelance career and gave me the opportunity to network and work with amazing
companies, I was slowly breaking down on the inside. I was running off maybe two hours of
sleep per night, trying to attend every event I was invited to, do every blog collaboration I was
offered and still manage a 20-something social calendar.

I became exhausted, unmotivated and overwhelmed.
I started comparing myself to others on social media, and felt like I wasn’t good
enough or doing enough.

I decided to start saying ‘no’, and removing myself from negative situations. I said no to events I
didn’t want or need to attend, I unfollowed toxic social media accounts, embraced my quirky
style, started hanging out with females who motivated and inspired me, and accepted that I don’t have to be everywhere, doing everything and that

No one really cares if my instagram grid is perfect.

#HST Audree Kate

Photo by Laurel Creative

Once I started saying ‘no’ and only doing things that made me happy, my business and life
transformed. I booked bigger clients, larger blog sponsorships and my mental and physical
health significantly improved. Ever since I was little, my mom would tell me, “Don’t look for
happiness in other people or things, create your own.”

I truly believe this, and that is my style theory.

#HST Audree Kate

Photo by Sam Kelly Photography

I am a strong believer in the power of positive thinking and energy. I know that once I stopped
being such a harsh critic of myself, and started manifesting happiness and surrounding myself
with strong women who did the same, my business and personal life changed.

I wanted to work in fashion to help women. I want to change the conversation and preconceived notions about the fashion industry. Through styling, blogging and writing, I want to inspire women to empower themselves, feel even more confident in their everyday life and use clothing and fashion to express themselves creatively.

I am so grateful that I’m able to do something I love and that makes me happy every single day.
I cannot wait to see what the future has in store for Simply Audree Kate in the next few years,
and I know it all wouldn’t be possible without the love and support from women like Lisa and the The Style Theory team!

XOXO
Audree Kate

April 10th, 2018 | Briana Rapa | Posted in:

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