The Future is Female Pop-Up Fall 2017

November 9, 2017

The power of sisterhood! ⚡ Am I right?! ?

This past summer, I decided I wanted to host a pop-up with a few gal pals in the retail biz and on July 22nd, in the midst of crazy heat, climbing up & down 3 flights of stairs with merchandise at a showroom in Hoboken on a weekend where most of NYC/NJ was away on vacation & attending weddings, we still managed to make it happen & make the most of it!

TWO short months later we find ourselves in a GORGEOUS ground level space at the Buddy Warren Gallery partially sponsored by thisopenspace (we were one of their Space Fund Winners! check out our feature here!)  in the heart of the LES with 17 beautiful vendors, 19 amazing women-owned brands, food/bev/gift bag sponsors and over 200 attendees! 

Captured by: Kelly Lockett Studio

We had those most phenomenal range of vendors in the fashion, beauty & lifestyle space. From gorgeous handmade soaps, to bespoke clothing to healthy eats & stunning fragrances, these women did not disappoint!

Our AMAZING participating vendors include:

White Rabbit NY| Frassai | Naia Vibes | Even Keel Soap | Gab. | Penny Illustration | Goldie Bespoke | Mullein & Sparrow | Call Her Magic | SHINYMIX | Beekeeper’s Naturals | Letterati | Emmalyn Love | The Fifth Veda | The Label NY | L U X | Muneca Mullins Vintage | The Style Theory Collective | Cut from the Same Cloth


Because of the support of so many amazing women from vendors to friends and even strangers willing to lend a hand, we were able to pull this event off with a mere 3 weeks of planning.

The event exceeded my expectations and I have every single person who entered our pop-up space to thank for making this dream of mine a reality.

I’m a firm believer in that we can do it all, but we can’t do it alone!

I allowed myself to receive love & support from every which angle, which was no easy feat, but I knew I had to make this event happen for our ladies and that in order to do our vendors & attendees proud, I had to majorly step out of my comfort zone and ask for help. This wasn’t just about me!

I have to say, I’m so glad I did because the end result and overall vibe was purely magical! ✨✨✨

 ? Super fun acknowledgements ?

  • Graphic designing duo Jessica Lin & Shira Chung launched & previewed their new line of prints, postcards & posters, at our pop-up!
  • Angela Tseng of Naia Vibes flew all the way from California to join us as a vendor
  • Natalia Outeda of Frassai stumbled upon our pop-up via thisopenspace & signed-up to participate the weekend before flying back home to Argentina
  • Blogger Jennifer Hu woke up at 4:30 am to commute to our event in NYC by way of Philadelphia & we’re so glad to hear the trip was worth it 🙂 Check out her pop-up recap here!


What makes our pop-ups so special?

Genuine sisterhood, camaraderie & community. ?

This for-women-by-women event is in true support & celebration of woman-owned businesses.

We highly encourage our vendors to connect with one another before, during & after our events, we hold their hands throughout the pop-up planning process to make sure each and every participant is making the absolute most out of participating in our pop-ups & we aim to keep our pop-ups as accessible as possible while eliminating a lot of the guess work & stress that can come along with planning an event of this caliber in a major city.

We are here to help you succeed because we want you to succeed! ?

Thank you from the TIPPY TOP of my heart to every single person who attended, participated, sponsored & was so eager to lend a hand! There was no denying the sisterhood & camaraderie that took form!! You could feel it from a mile away ?

Interested in attending or participating in our Holiday 2017 pop-up on Saturday December 16th in NYC?

Vendors: Apply here & we’ll send you more info!

Attendees: Sign-up for our newsletter for pop-up updates!


Super cute BTS video of our latest pop-up by The Royal Mob


Special offers from event sponsors & participating vendors:

Burgundy Fox $10 off your first box with code STYLETHEORY at valid thru 12/1/17

Wine Glass Writer 10% off your entire purchase sitewide with code WINESTYLE10 valid thru 12/31/17

Kani Botanical Beauty 15% off + Free Shipping with code KANIBABE at

Calico Juno Designs 20% off all jewelry with code GEMSTONE at

White Rabbit NY Try a FREE pair of super-soft bamboo underwear with code ECOCHIC at

Belle Force Get a free bow & free shipping with code STYLETHEORY at valid thru 12/31/17

MNDFL One Free 30 Minute Class with code BREATHE at

Dash dash dot dash dash dash 25% off your next order with code DASH25 at


View the full gallery of photos from our lastest pop-up here!


November 9th, 2017 | Lisa | Posted in:


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